Wednesday, January 11, 2006

Sony Music Launches Gay Label


LOS ANGELES (Reuters) - The recording industry is coming out of the closet.
Sony Music on Tuesday said it was launching the first major music label dedicated to nurturing lesbian, gay, bisexual and trans-gendered artists.

The label, Music with a Twist, is a joint venture with Wilderness Media & Entertainment, the company led by Matt Farber, who founded Viacom Inc.'s MTV Networks' new gay and lesbian channel LOGO, which is available in an estimated 20 million homes.

The label also comes as Wilderness Media plans this weekend to launch a syndicated national radio show called Twist targeting the gay and "gay-adjacent" communities, debuting on FM stations and the Web.

The weekly two-hour radio show will feature music, celebrity interviews, entertainment reports and relationship and lifestyle advice and news in a "morning show" format


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