Michael Phelps swam his way to two gold medals Tuesday night, with an estimated 40 million people staying up late to watch.An average estimated aud of roughly 40 million were tuned in during the 10 o'clock hour to watch Phelps capture the 200-meter butterfly and his 10th career Olympic gold medal. And that aud swelled post-primetime, hitting 41.2 million in the 11 o'clock half-hour, which featured women's gymnastics and another Phelps gold medal, this one as part of a relay team.
For the duration of its coverage Tuesday (8 p.m. to 12:19 a.m.), NBC averaged a 12.4 rating/34 share in adults 18-49 — the best for any night in these Games thus far, including the Opening Ceremony. In total viewers, it came in a bit below the 34.89 million for the opening-night event.
1 comment:
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