The folks at Virgin Mobile Canada have been as busy as Santa's elves getting ready for the holiday season, as this week marks the launch of a new product and ad campaign.Agency of record Juniper Park created the new work to extend the "Fearless" positioning introduced in September. New brand-focused television, print and out-of-home ads encourage consumers to "hook up fearlessly" with secret lovers during the holidays–including one execution of two men kissing which Virgin says will run nationally.(keep reading)
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