Fast-forward to April 5. It is just before 10 a.m. on a Saturday morning but there is a party going on - a "queue party," a frenzy of beautiful people waiting to enter Abercrombie & Fitch's London store.At least that is the plan, devised to launch (read: hype) the American casual wear brand's latest "hero product." Not an "It" bag or trophy sunglasses (both so 2007).
No, the fuss and fanfare will be for the return of A&F Quarterly, the in-house fashion magazine that was dropped in 2003 after protests about its racy - some critics said pornographic - content.
The "magalogue" - a catalogue dressed up as a magazine and usually mailed free or distributed in retail outlets - is having a moment.
In Uniqlo Paper, there is photography by Terry Richardson, modeling by Devon Aoki and an exclusive interview with the actress Chloë Sevigny. H&M Magazine has bagged Corinne Day, the photographer who discovered Kate Moss, and a Sienna Miller interview, while Abercrombie & Fitch has returned to form with the fashion photographer Bruce Weber (so expensive that U.S. Vogue is said to afford him only twice a year) and no "product" shots in the 200-page hardbound publication. (keep reading)
1 comment:
I used to love me some A&F quarterlies. It's really been since 2003, since the last issue? I hope I'm not too old to enjoy them anymore. :P
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