American label Abercrombie & Fitch are launching in the UK.The American retail giant’s trademark adverts star hunky male models and wholesome girls, launches in London tonight.
The shop in Burlington Gardens opens to selected press to preview the new collection before the store’s official opening on Thursday.
The label’s British designer Daniel Warner said:" "I'm really happy the store is coming to London and really proud to be a part of the Abercrombie team."
He also told Vogue:" When I came back from the States five years ago I was only one of two people who worked for Abercrombie in the UK. To see the store opening now is amazing. I don't think London will have seen anything like it so it's really exciting."
"The merchandise in the London store is the same as in the US stores - nothing has been designed especially for London as the Abercrombie brand and heritage is inherently American. I can't wait to see how London reacts to it."
(Source)
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