Drenched in blood-red paint and screaming a war-cry, this chilling image of Wayne Rooney was last night condemned as 'offensive', 'exploitative' and 'tacky' by MPs and church groups.
He may yet turn out to be the saviour of England's World Cup campaign, but the Christ-like pose of the striker in a new Nike campaign yesterday provoked fierce condemnation.
Five people complained to the Advertising Standards Authority watchdog on religious grounds within hours of the advert being posted.
Its other interpretation as a battle cry from the dark ages or throwback to the Crusades was equally unfortunate as the poster's launch coincided with the first outbreak of serious violence involving England's army of fans in Germany on Monday night.
Labour MP Stephen Pound said the advert was 'truly horrible.'
'This is such a horrible image and is so horribly war-like that it can only be described as Nike being crass, offensive and insensitive as they try to hitch poor old Rooney to their commercial band-wagon.'
The MP for Ealing North added: 'He should go out and wear Adidas instead. It's offensive on so many different levels and extremely nasty.
'Wayne's a good Catholic boy and I think the obvious crucifixion nuance is one part of it, but the aggressive nature of the pose is something we could do without.
(Keep Reading:DailyMail)
People.... What would Jesus do??
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