In the aftermath of 9-11 attacks in 2001, gays were among the first to board planes and travel, providing a lifeline for South Florida tourism. Marketers swooned over the resilience of gay tourists, who tend not to have children and generally travel more than average.
But in today's global recession, even gays are cutting back on trips. While lesbians and gay men still travel more than most, they too are reducing the frequency of their holidays, the days they stay and how much they spend, often booking last-minute to secure value deals.
South Florida, home to three major U.S. destinations for gays in Fort Lauderdale Is your Fort Lauderdale restaurant clean? - Click Here., Miami Beach and Key West, also finds more rivals chasing the lucrative gay market, especially advertising powerhouse Las Vegas.(keep reading)
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