Wednesday, September 17, 2008

“Flex the Gay Body Politic” Campaign

Washington state’s biggest (only?) gay rights group—Equal Rights Washington—hopes to inflate the gay vote with its “Flex the Gay Body Politic” campaign. There’s a girl version of this poster too, which features a woman in a leotard giving good crotch. (And there’s a larger, print-version of the poster that comes complete with abs.) But it’s the boytit version of the campaign—ads and posters—that we’re seeing all over Capitol Hill.

“Essentially what we wanted to do with this campaign was to convey to people that we need to be engaged in the political process,” says Josh Friedes, Advocacy Director for Equal Rights Washington. “We want people to know that voting is important, and that there’s more to life than just the gym.”(
keep reading)

2 comments:

Anonymous said...

Right, flaunting a perfectly sculpted man at them to make them feel insecure about their bodies will definitely get them out of the gym and develop their social conscience.
It all makes so much sense.
I wish they thought of this sooner.
...Or are they saying gay people are so base that the only way to get them involved - even in politics - is sex appeal?
Whatever, as long as it works, I guess. At the least it gets their attention.

Anonymous said...

oh for the love of God let's not act like the whole cult of perfect bodies was never part of the big mantra among gay men!!! It's like saying right wing conservatives are not into Jesus...c'mon it's sadly what represents the majority of us (or at least the fantasy part!)so let's not hide from it.
Stereotypical?..you bet!
Sad?...sure!
Has someone done a damn thing about it?....Hell to the no!