Sweat is about real men: masculine, strong, confident, sexy...men who want to look and feel like a man. A little dirty, a little devilsh, a little sweaty - isn't that what being a man is about? Sweat is about honouring your age no matter what it is and feeling sexy and desired. Based in Vancouver, British Columbia, The Sweat Under Gear Group provide today's man with a line that reflects his athletic, fashionable and masculine lifestyle. The company's mission is “to complement the body of today's man with products that speak to his lifestyle and sense of masculinity."
Sweat does not want to dress you up in pretty colours and playful print. We want our man to feel masculine, sexy, free to show off his best asset at the gym, at home, to wear with confidence ... to bring his masculinity out to play and have fun. Sweat is about being a man. Play hard and sweat!
arriving spring 2008.
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