Tuesday, March 07, 2006

Gay Kissing in RIO and SÃO PAULO

by Didio from Rio
In the days to come Rio and São Paulo streets will be showing the "One More Pleasure" advertising campaign of the new Affair Sensation Condoms and Affair LP Lubricant Gel. The ad features a gay couple in a huge passionate kiss.

The ad choice is based on a research saying that around 90% of the Affair Sensation Preservatives' consumers are either gay or bisexual. It intends to show gay relationships openly and without stereotypes. Other gay medias in the country like G Magazine and Iguais will also run the ad, along with postcards in bars and discos.

(Via:OhlalaParis.com)

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