A new economic impact study says that 2011 LGBT buying power in the US will exceed $835-billion per year."Corporate America is waking up to the enormous opportunity of marketing to gays and lesbians," said market research firm Packaged Facts which prepared the study in collaboration with Witeck-Combs Communications, an LGBT marketing and public relations firm.
The report, The Gay and Lesbian Market in the U.S. says that this year the buying power of gays and lesbians will reach $660 billion. The study said that it is estimated there are about 15.3 million gays and lesbians in the country.
"What we're finding since our last report two years ago is a greater openness among gays and lesbians to share their consumer habits, leisure and media pursuits, and personal/social attitudes," said Don Montuori, the publisher of Packaged Facts.
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