Hilton Hotels unveiled a new ad campaign last month aimed at the gay, lesbian, bisexual and transgender communities. The ads will run in a variety of gay publications through the summer with the tagline “Come as You Are ... Fabulous.”
Big online travel agencies like Orbitz and Travelocity already have dedicated Web pages with gay-friendly travel packages and destinations. (To gain access to the sites, add “/gaytravel” to the domain name.) Travelocity, which has offered a database of gay-friendly hotels for about a year at Travelocity.com/gaytravel, recently updated the site to include properties certified by Community Marketing, a gay-tourism marketing company. Certified hotels must, among other things, enforce nondiscrimination policies.
It’s all part of an effort by travel companies to get a piece of the growing gay travel market, which, according to the Mintel International Group, a market-research company in Britain, is expected to increase by more than $20 billion over the next five years,.
In May, PlanetOut, a gay online and magazine publishing company, presented awards to bring attention to an industry increasingly opening doors to gay travelers. Among the winners were American Airlines, Hyatt Hotels and Resorts and Crystal Cruises.
(Source:NewYorkTimes) Related (1)
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