Last week, Danish striker Nicklas Bendtner celebrated his goal against Portugal in the Euro 2012 tournament by pulling up his shirt and flashing his underwear.
This morning, UEFA, soccer's governing body, announced it would cost him €100,000 (a little over $125,000) and a one game suspension.
The problem? He was the latest offender in soccer's long history with ambush marketing.
Bendtner's green underwear was inscribed with a big "Paddy Power" logo across the waistband. Paddy Power is an Irish betting company and not a sponsor of EURO 2012.
Ladbrokes, Paddy Power’s greatest business rival, is an official sponsor.
This morning, UEFA, soccer's governing body, announced it would cost him €100,000 (a little over $125,000) and a one game suspension.
The problem? He was the latest offender in soccer's long history with ambush marketing.
Bendtner's green underwear was inscribed with a big "Paddy Power" logo across the waistband. Paddy Power is an Irish betting company and not a sponsor of EURO 2012.
Ladbrokes, Paddy Power’s greatest business rival, is an official sponsor.
2 comments:
i'd like to think its an ad promoting Paddy O'Brian, and up and coming gay for pay porn star from the UK.
LOVE Paddy O'Brian!!
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