Glee‘s winter finale featured a story line surrounding former bully Karofsky (Max Adler), who attempted suicide after finding himself the target of gay bullying. The episode included a PSA for the Trevor Project, a national organization that helps prevent LGBT suicide that counts Daniel Radcliffe and Glee‘s own Chris Colfer, Darren Criss, Kevin McHale, and Adler among its supporters.
The episode of the Fox hit led to a record number of traffic for the organization’s website and phone number.
The site attracts an average of 1500 visits a day, after the Glee episode the numbers went to 10,000 hits. (source)(source)
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