Just a whole lot of mindless stuff to help us pass the time....what more could you ask for?
Wednesday, August 02, 2006
James Blake Deep in Evian
Tennis star James Blake, ranked fifth in the world, has signed a multiyear, mid-six-figure endorsement deal with bottled water company Evian.
The pact marks his first non-tennis sponsorship deal since he made his debut in the top 10 earlier this year. "He has clearly turned the corner, establishing himself as a top-10 player.
In the marketing world, it's given him a new level of credibility as a corporate spokesperson," said Blake's agent, Carlos Fleming. Blake is also Evian’s first athlete endorser.
For its first ad campaign, Evian has ensconced him in a porcelain bathtub at center court of the National Tennis Center.
Pink tennis balls are scattered around the tub as though he were under attack by tribbles.
The photo-shoot coordinator asks him to pour — excuse me, cascade — a bottle of water over his upturned face. Then another.
He pulls off his wet shirt and follows orders - Yes they do! I'm thirsty!
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1 comment:
Love the Blake pics and the blog in general, mate! Keep up the good work.
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