Wednesday, August 02, 2006

James Blake Deep in Evian



Tennis star James Blake, ranked fifth in the world, has signed a multiyear, mid-six-figure endorsement deal with bottled water company Evian.

The pact marks his first non-tennis sponsorship deal since he made his debut in the top 10 earlier this year. "He has clearly turned the corner, establishing himself as a top-10 player.

In the marketing world, it's given him a new level of credibility as a corporate spokesperson," said Blake's agent, Carlos Fleming. Blake is also Evian’s first athlete endorser.

For its first ad campaign, Evian has ensconced him in a porcelain bathtub at center court of the National Tennis Center.
Pink tennis balls are scattered around the tub as though he were under attack by tribbles.

The photo-shoot coordinator asks him to pour — excuse me, cascade — a bottle of water over his upturned face. Then another.

He pulls off his wet shirt and follows orders - Yes they do! I'm thirsty!

1 comment:

Ron Buckmire said...

Love the Blake pics and the blog in general, mate! Keep up the good work.